ABOUT
Not sightseeing, but taking part. Rather than ticking off the landmarks in the guidebook, we would like you to walk Japan at eye level with the people who live here. Our job is to get the real Japan across to the people who come to see it.
Not somewhere you visited, but
somewhere close to a second home.
We give visitors to Japan experiences they could not have anywhere else. The culture, the food, the people. We believe the real Japan lives in the everyday things that never make it into a guidebook.
Japan Trails tours are guided by our founder, Mihiro Ono, in person. There is no script to follow. He takes you to the places he eats at, shares the food he likes best, and tells you the things only locals know.
Our hope is that Japan stays with everyone who walks with us.
WHAT WE STAND BY
VALUES
What we do may change; what we come back to when a decision is hard does not. These are the terms on which we take work on — and turn it down.
- Show the Japan that is actually here
- There is a gap between the Japan people picture and the Japan we live in. Closing that gap, so our guests leave with the real thing, is the work.
- Guided by people who live there
- Less a guide than a friend who lives here, taking you along the streets we walk anyway.
- More than a list of landmarks
- Not a photo and on to the next one. We would rather you left knowing why the place is there at all.
FROM THE FOUNDER
MESSAGE
What this country has,
kept in the hands of the people who live here.
Money made from visitors leaves the town it was made in. Shops you knew close, one after another. I have watched it happen more than once. TABICO exists to do more than guide people — it exists to strengthen the side that welcomes them.
COMPANY
PROFILE
We work out of Shibuya, planning and arranging inbound travel and supporting the businesses who host it. If you need anything confirmed before signing, or any paperwork for your records, just ask.
| Company name | TABICO LLC |
|---|---|
| Founded | 2025 |
| Founder | Mihiro Ono |
| Address | Shibuya Dogenzaka Tokyu Building 2F-C 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan |
| SERVICES | Walking tours for visitors to Japan (Japan Trails) / ground handling and on-the-day operations for inbound travel / social media management and inbound marketing support / AI adoption support |
| Inbound marketing clients | A coffee shop in Tokyo (local search and social media), a kimono rental shop (OTA listings, website and Google Maps), a Japanese tea house (Google Ads set-up), and a tea utensil and flower vessel shop (a film in three languages) See the case studies |
| Tour guests from | The United States, the UK, India, Australia, Greece, Germany, Malaysia and elsewhere |
| Service we operate | Japan Trails(japan-trails.com) |
| Company website | tabico.co.jp |
| Google Business Profile | View on Google Maps |
Contact
Work with us
Talk to us about your project. It is free, and you do not need to know where to start.
Service guide (Japanese)
Want to look things over with your team first, or still gathering information? Download our service guide (in Japanese).