ABOUT
Not sightseeing.
Something you take part in.
We create tailored tours for visitors to Japan and tell the stories behind them, so that our guests come away with something they could not have found anywhere else. Through the culture, the food and the people, we want the world to meet the Japan we actually live in.
Our hope is that everyone who joins us comes to see Japan not as somewhere they visited, but as something closer to a second home.
SERVICE
From planning and booking inbound trips to running them on the day, and on to social media and marketing for the businesses who host them. Building tours worth walking and telling the world about them are the same job to us, so we do not split them apart. We also help businesses bring AI into their daily work, and keep it there.
Walking Tours for Visitors to Japan
Run by us as Japan Trails. Private tours for families and groups visiting Japan. A day on foot in Tokyo or Yokohama, or a day trip to Mount Fuji, Hakone, Kamakura or Nikko, guided in English by our founder, Mihiro Ono.
Ground Handling & On-the-Day Operations
Accommodation, transport, guides and venues, through to operations on the day — handled together as your partner on the ground in Japan.
Inbound Marketing Support
Instagram, Google Maps, GetYourGuide, Viator and Klook, ads and translation through one point of contact — so restaurants, cafes and experience businesses are found by overseas guests and ready to welcome them.
AI Adoption Support
From reviewing your work and choosing tools to training an in-house lead. We do not stop at installing generative AI — we stay until your team keeps using it.
HOW WE WORK
FLOW
From your first enquiry through briefing, proposal, quotation, preparation, delivery and the report afterwards. One person stays with you throughout, so you never have to explain the same thing twice.
CONTACT
Tell us roughly what you have in mind, by form or by phone.
Briefing & proposal
We ask about your aims, numbers and timing, then send a proposal and a quotation.
Agreement & preparation
Once the details are settled, we begin booking, production and set-up.
Delivery & report
Afterwards we report on how it went, including what we would change next time.
Who we work with
CLIENTS
From arranging inbound tours to social media, Google Ads and local search. They vary in size and sector, but they came to us for the same reason: they want the good things about Japan explained properly.
BLOG
What we learn on our own tours about how visitors from abroad find and choose where to go, written up for businesses in Japan: Google Maps, social media, booking sites and the rest.
Our journal is written in Japanese.
NEWS
New services, changes to how we operate, holiday closures — anything that affects the people we work with. We also note press and speaking requests here.
Where they came from
GUESTS
The United States, the United Kingdom, India, Australia, Greece, Germany, Malaysia. Guests have come to us from all over the world, and walked the lanes and markets that no guidebook lists.
United States
Contact
Work with us
Talk to us about your project. It is free, and you do not need to know where to start.
Service guide (Japanese)
Want to look things over with your team first, or still gathering information? Download our service guide (in Japanese).