Inbound Marketing Support
We help your shop get found by visitors from overseas and get more bookings and walk-ins. From English posts on social media, Google Maps and experience booking sites (OTAs) to how your shop welcomes guests, one contact handles it all.
A shop that used to get a few walk-ins a day
now has days with 20 guests from group bookings.
We have supported a kimono rental shop since March 2025. It started with "we do not know how to set up our OTA pages." We built their products on experience booking sites, fixed their Google Maps listing, and reworked the sign outside the shop with them. Sales doubled from the previous year, and reviews grew from 50 to 200 in one year.
You do not need anyone at your shop who speaks English. We write the English product pages, descriptions and review replies.
Visitors choose where to go on their phones before they ever land. Patchy Google Maps details, old photos, nothing in English — and you are already off the list.
AT A GLANCE
OVERVIEW
| Provider | TABICO LLC (Shibuya Dogenzaka Tokyu Building 2F-C, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan). We also run Japan Trails, our own walking tours for visitors to Japan. |
|---|---|
| Who it is for | Restaurants and cafes, experience businesses such as kimono rental and tea ceremony, and shops that welcome visitors to Japan |
| Area | Mainly Tokyo |
| What we take on | Instagram management / Google Maps (Google Business Profile) setup and management / listings and pricing on experience booking sites such as GetYourGuide, Viator and Klook / Google Ads / English menus and signage / promotional films and photography |
| Language | Mainly English |
| How to engage us | One area on its own or several together. The same person is your contact from start to finish. |
| Fees | Other services: inbound marketing consulting from JPY 100,000/month, websites from JPY 100,000 per language, SEO and AEO from JPY 30,000/month, AI adoption support from JPY 100,000/month. We give a formal quotation once we know the scope and the period. Out-of-pocket costs such as ad spend are charged separately. |
WHAT WE COVER
SCOPE
Posting is not the finish line. We build the work around visits and bookings.
- Social media management
- Instagram above all: shooting, editing, publishing and measuring, handled for you.
Indicative fees: JPY 100,000 for 10 posts (editing only), from JPY 200,000 for 10 posts (full management) - Local search & Google Maps
- Setting up and running your Business Profile — the front door people arrive through.
Indicative fees: MEO (Google Maps) support from JPY 30,000/month - OTA listings
- We rework the listings and the pricing so that bookings come in.
Indicative fees: landing page and OTA listing setup from JPY 50,000 - English-speaking markets
- Drawing on how we bring guests to our own Japan Trails tours, we help you reach visitors from the US, Europe and Australia.
- Ad management
- We cut the spend that goes nowhere and put the rest where it turns into sales.
Fees are quoted individually, based on the scope. - Translation and readiness to host
- Menus, signage and everything else that has to be ready before guests walk in.
- Film & photography
- Films and promotional material that carry even without a shared language.
Indicative fees: from JPY 50,000 (short), from JPY 100,000 (long)
By area
SERVICES
CASE STUDIES
CASES
A coffee shop in Tokyo
Instagram management. We direct everything from filming and editing to posting. We previously also handled their local search and replies to reviews in other languages. Some of their posts have reached 10,000 and 100,000 views.
A kimono rental shop
We have worked with them since March 2025. It began with not knowing how to set up their OTA pages; we went on to build their products on Viator and GetYourGuide, build their website, put their Google Maps listing in order, run Google Maps ads and suggest changes to the interior. The result wasa 100% year-on-year increase in sales, and reviews grew from 50 to 200 over the past year. Bookings and search rankings went up as well. The shop told us: "We used to get a few walk-in guests a day. Now there are days when group bookings bring in 20 people. You have been a great help."
A Japanese tea house
Google Ads set-up. Their Google Ads had never been properly configured, so we set the whole account up again. That showed they could bring in guests without advertising, and the ads were switched off.
A tea utensil and flower vessel shop
We produced a film explaining their tea ceremony experience to visitors from abroad, in Japanese, English and Chinese.
Why a tour company
does this work.
We run Japan Trails, our own walking tours in Tokyo for visitors to Japan. We walk Asakusa, the Imperial Palace area, Shibuya, Shinjuku and more with guests from the United States, the UK, India, Australia, Greece, Germany, Malaysia and elsewhere, and take them into restaurants and experiences.
What guests pull up on their phones outside a shop, where ordering stalls, what makes them choose one door over another — we see it first-hand on every tour, and our marketing advice starts from what we saw.
We also list and run our own tours on experience booking sites, so we see commissions and listing reviews both as a seller and as the people businesses come to for advice.
We want to help businesses in Japan grow, and we mean it. That is why we only work with businesses that want to grow with us.
HOW WE WORK
FLOW
From your first enquiry through briefing, proposal, quotation, preparation, delivery and the report afterwards. One person stays with you throughout, so you never have to explain the same thing twice.
CONTACT
Tell us roughly what you have in mind, by form or by phone.
Briefing & proposal
We ask about your aims, numbers and timing, then send a proposal and a quotation.
Agreement & preparation
Once the details are settled, we begin booking, production and set-up.
Delivery & report
Afterwards we report on how it went, including what we would change next time.
FAQ
The questions we are asked first about inbound marketing. If yours is not here, ask us through the contact form.
QDo you work with small shops?
Yes. The businesses we have worked with are a coffee shop, a kimono rental shop, a Japanese tea house and a tea utensil shop. Filming and direction take people, so we can only take on a limited number of shops at once.
QCan we ask for just one thing, such as Google Maps or an OTA listing?
Yes. For the tea house we handled only Google Ads, and for the tea utensil shop only a film. With the kimono rental shop, we went from building their OTA products to their website and Google Maps.
QWhich OTAs do you work with?
Experience booking sites such as GetYourGuide, Viator and Klook. We list our own walking tours on experience booking sites too, so we help with the listing page and the pricing from a seller's side.
QNobody at our shop speaks English. Can we still use you?
Yes. We write the English Instagram captions, the English description on Google Maps and the replies to reviews in other languages.
QHow do you measure results?
Not by follower count alone. For Instagram we look at reach by country; for Google Maps, views, direction requests and booking-link clicks; for OTAs, bookings and revenue. We report the results and what to change next.
QHow much does it cost?
Indicative fees for each service are listed under "Scope" and "Overview" above. The scope differs from shop to shop, so we give a formal quotation after looking at where your Instagram, Google Maps listing and OTA pages stand today.
QWhich areas do you cover?
Mainly Tokyo. We come to your shop to film and photograph.
OTHER SERVICES
What we learn running tours on the ground carries straight over into booking, marketing and rethinking how work gets done. These are the three people most often ask about alongside.
Contact
Work with us
Talk to us about your project. It is free, and you do not need to know where to start.
Service guide (Japanese)
Want to look things over with your team first, or still gathering information? Download our service guide (in Japanese).